Releaf is a non-profit environmental restoration group based in San Francisco, California. The company’s mission is to raise awareness of deforestation, and to provide fund-raising for the preservation of natural forest lands and the planting of new trees. Funding for Releaf comes primarily from their product sales and donations. All practices, fabrics, and print materials used in production are eco-friendly. Releaf vows to plant one tree for every item sold, as well as to organize events and campaigns that work toward raising money for preservation and rehabilitation of natural areas.

This objective was to develop a logo, stationery suite, and one to two magazine advertisements for a fictional company.